Choosing the best platform
TrueCoach is built for 1-on-1 personal trainers.
TeamBuildr is built for teams.
TrueCoach and TeamBuildr Strength both help coaches move off spreadsheets and deliver programming digitally, but they're built for different coaching models. Here's how they stack up.
Trusted by coaches
TeamBuildr Offers
More athletes for less
At 50 active users, TeamBuildr Strength runs $90/month with unlimited coaches. TrueCoach's Pro plan for 50 active clients runs $136.99/month with coach seats tied to your plan tier.
Real humans, Fast answers
TeamBuildr Strength includes real-human customer support and personal onboarding at every tier no bots, no upgrading to reach a person.
Built for Teams, Not Just Individuals
TeamBuildr Strength includes team leaderboards, a team feed, tiered/group programming, and a Weight Room Tablet View for group training sessions; tools built for coaching more than one athlete at a time.
Why teams switch
Purpose-built for team environments
Six things coaches ask for most, none of them available on TrainHeroic.
Unlimited coaches & support
Every plan includes unlimited coach seats and unlimited phone & email support.
80+ training templates
Fully customizable templates ship standard. TrainHeroic's library tops out at 2.
Wellness questionnaires
Track athlete readiness, soreness, and sleep before every session. Built into every plan, no add-on required.
Built-in leaderboards
Drive competition and motivation. Not available on TrainHeroic.
TV / whiteboard display
Keep a whole weight room on pace with a shared timing display.
Athlete opt-out
Swap an exercise for an injury or equipment substitution without breaking the program.
See how these features fit your program
Side by side
TeamBuildr vs. TrueCoach, feature by feature
| Features | TeamBuildr | TrueCoach |
|---|---|---|
| Pricing (for 50 athletes) | $90/mo (50 athletes, unlimited coaches) | $136.99/mo (50 clients, Pro plan) |
| Built Primarily For | Team & group strength & conditioning | 1-on-1 personal training |
| Unlimited Coaches | At every tier | Coach seats scale with plan |
| Percentage/Velocity-Based Programming | ✓ | — |
| Team & Sub-Group (Tiered) Programming | ✓ | — |
| Weight Room Tablet View | ✓ | — |
| Team Leaderboard & Team Feed | ✓ | — |
| Individual Client Workout Builder | ✓ | ✓ |
| Exercise Video Library | ✓ | ✓ |
| Nutrition Tracking (MyFitnessPal) | — | ✓ |
| Wearables Integration | ✓ | ✓ |
| Automated Payments | ✓ | ✓ |
| Custom Branded App | ✓ | ✓ |
Still comparing? Talk to a coach on our team
Pricing
Pricing that scales with your program, not your headcount
Current published rates for both platforms.
TeamBuildr
Per organization, unlimited coaches included
$90–$280/mo
TrueCoach
Tiered by active client count
$26.34 - $136.99/mo
Coach seats aren't unlimited — pricing is structured around active client count per coach, so if you have multiple coaches sharing a roster, that's a factor to watch
Coaches agree
Hear it from coaches who made the switch
Nick DiMarco
Elon University
Customer Success & Support
TeamBuildr offers personal onboarding and unlimited phone & email support at all price plans.
More Bang for your Buck
TeamBuildr offers better value than TrainHeroic with both monthly and annual plans. For 101+ athletes, TeamBuildr costs $2,000/yr vs. TrainHeroic's $2,400/yr — and scales to 500 athletes for $2,800/yr. Unlike TrainHeroic, TeamBuildr also includes unlimited coaches at every tier.
Available Templates
TeamBuildr offers more than 80 training templates that are fully customizable, compared to TrainHeroic's 2.
TeamBuildr vs. TrainHeroic
FAQs
Yes, if you're an independent personal trainer managing individual clients with nutrition and habit tracking, TeamBuildr has options for you is built for that relationship. If you're coaching a team, a sub-group, or a facility full of athletes who need percentage-based programming and multi-coach access, TeamBuildr Strength is the better fit.
Yes. TeamBuildr Strength can program for a single athlete just as easily as a full team, but it also scales up to team-wide and tiered programming in a way TrueCoach isn't built to do.
TrueCoach's plans price primarily around active client count with coach seats tied to plan tier. TeamBuildr Strength includes unlimited coach accounts at every tier, so the per-athlete price stays flat even as you add coaching staff.
TeamBuildr Strength includes customizable wellness questionnaires that can capture things like soreness, readiness, and lifestyle factors. It doesn't include TrueCoach's dedicated MyFitnessPal integration or habit tracker — those are purpose-built for 1-on-1 nutrition coaching.
Yes. Unlimited coach accounts are included at every TeamBuildr Strength tier, so assistant coaches, interns, and support staff can all access the same athletes without upgrading your plan.