Setting Up For A Successful 2026

with Matrixx Ferreira, Founder & Owner of Iron Performance

Fill out the form to access

Iron Performance Webinar

What You'll Learn

Icon How to set facility goals as a gym owner of manager

Icon Understand how to approach quarterly planning

Icon Creating a framework for your gym's monthly performance

Icon The best ways to track important member metrics

Icon Expectations for holding meetings

 

 

Matrixx Ferreira (1)

FAQ's

How is this webinar valuable to me as a gym or facility owner?

This webinar walks you though how to set goals for your gym, what to look for each quarter, the best ways for tracking facility performance, and expectations for holding staff meetings.

What gym performance metrics will I learn about tracking?

You will learn about tracking leads, gym memberships, cancelled memberships, facility revenue, expenses, profit, and owner's compensation.

What does this webinar cover?

You will learn how to set and annual plan for your gym, quarterly planning, and creating a blueprint for your gym's monthly performance.

Back to top

Course Details

Created by world-renowned coaches Todd Durkin and Andrew Simpson, this self-paced
certification provides a proven system to coach mindset with clarity, confidence, and impact.

Module 1: Kickoff to GYMR Certification

By the end of Module 1, you will:

  • Understand the mission of the Get Your Mind Right™ Certification.
  • Discover your “WHY” for coaching mindset. Begin to identify the biggest mental obstacles your athletes face.
  • Embrace the energy, fire, and focus needed to coach the MIND.
  • Get CHARGED UP to make a MASSIVE IMPACT.
Module 2: Unlock the Mindset Advantage

Why mindset is the missing piece in your coaching—and how to master it. You'll Learn:

  • What a mindset coach is—and what it isn’t
  • How this role is different from sport psychology
  • What we do as GYMR Coaches (and what we leave to other professionals)
  • Why mindset coaching is essential to peak performance and sustainable confidence
  • How the brain tricks athletes into self-sabotage—and how YOU can coach them through it
Module 3: The Bedrock of Mindset Coaching

More than mechanics — become the coach who builds mindsets. This module is all about WHO YOU ARE as a coach and how you SHOW UP for your athletes when it matters most. We will arm you with science that:

  • Validates mindset work for athletes
  • Guides age-appropriate coaching strategies
  • Helps you intervene not just reactively, but proactively
Module 4: Sport Science

The Science That Powers the Mind. Build unshakable belief, even when the scoreboard says otherwise.

  • Where real confidence comes from—and how to create it
  • The Confidence Equation every athlete must know
  • Self-talk rewrites: from critical to powerful
  • Journaling and visualization for belief-building
Module 5: Coach the Brain, Change the Game

The psychology behind peak performance and emotional resilience.

  • Brain basics for coaches (prefrontal cortex vs. amygdala explained simply)
  • Emotional regulation 101: how to coach calm under chaos
  • Focus, attention, and what kills it mid-game
  • The 3 internal battles every athlete fights—and how to coach through them
  • Coach check-ins: how to create safe space for mindset growth
  • How to build team-wide culture around mindset
Module 6: Communicate to Connect – Language that Lifts (or Destroys)

What you say as a coach—and what they say to themselves—shapes the outcome.

  • How to use active listening, energy and tone to get the most out of your players
  • Words that build. Words that break. And how to know the difference.
  • And your coaching checklist – how to communicate most effectively with your athletes.
Module 7: The GYMR Coaching System & Playbook

This module is where the rubber meets the road—combining everything learned so far into the GYMR Coaching System & Playbook, a practical blueprint for delivering transformational mindset coaching.

Module 8: The Business of Being a Certified GYMR Mindset Coach
You will learn:
  • Top 10-things to do if you are looking to build a Mindset Coaching Business
  • How to Maximize & Leverage Social Media for your “GET YOUR MIND RIGHT” Mindset Coaching Business
  • 3 Do-NOT’s in Marketing your GET YOUR MIND RIGHT Mindset Coaching Business
  • 1 MUST-DO for your GET YOUR MIND RIGHT Mindset Coaching Business
  • Final Exam

Earn your title: Certified Mindset Coach for Athletes

Course Details

Created by world-renowned coaches Todd Durkin and Andrew Simpson, this self-paced
certification provides a proven system to coach mindset with clarity, confidence, and impact.

 

Course Details (1)

 

What You'll Learn

 

Module 1: Kickoff to GYMR Certification

By the end of Module 1, you will:

  • Understand the mission of the Get Your Mind Right™ Certification.
  • Discover your “WHY” for coaching mindset. Begin to identify the biggest mental obstacles your athletes face.
  • Embrace the energy, fire, and focus needed to coach the MIND.
  • Get CHARGED UP to make a MASSIVE IMPACT.
Module 2: Unlock the Mindset Advantage

Why mindset is the missing piece in your coaching—and how to master it. You'll Learn:

  • What a mindset coach is—and what it isn’t
  • How this role is different from sport psychology
  • What we do as GYMR Coaches (and what we leave to other professionals)
  • Why mindset coaching is essential to peak performance and sustainable confidence
  • How the brain tricks athletes into self-sabotage—and how YOU can coach them through it
Module 3: The Bedrock of Mindset Coaching

More than mechanics — become the coach who builds mindsets. This module is all about WHO YOU ARE as a coach and how you SHOW UP for your athletes when it matters most. We will arm you with science that:

  • Validates mindset work for athletes
  • Guides age-appropriate coaching strategies
  • Helps you intervene not just reactively, but proactively
Module 4: Sport Science

The Science That Powers the Mind. Build unshakable belief, even when the scoreboard says otherwise.

  • Where real confidence comes from—and how to create it
  • The Confidence Equation every athlete must know
  • Self-talk rewrites: from critical to powerful
  • Journaling and visualization for belief-building
Module 5: Coach the Brain, Change the Game

The psychology behind peak performance and emotional resilience.

  • Brain basics for coaches (prefrontal cortex vs. amygdala explained simply)
  • Emotional regulation 101: how to coach calm under chaos
  • Focus, attention, and what kills it mid-game
  • The 3 internal battles every athlete fights—and how to coach through them
  • Coach check-ins: how to create safe space for mindset growth
  • How to build team-wide culture around mindset
Module 6: Communicate to Connect – Language that Lifts (or Destroys)

What you say as a coach—and what they say to themselves—shapes the outcome.

  • How to use active listening, energy and tone to get the most out of your players
  • Words that build. Words that break. And how to know the difference.
  • And your coaching checklist – how to communicate most effectively with your athletes.
Module 7: The GYMR Coaching System & Playbook

This module is where the rubber meets the road—combining everything learned so far into the GYMR Coaching System & Playbook, a practical blueprint for delivering transformational mindset coaching.

Module 8: The Business of Being a Certified GYMR Mindset Coach
You will learn:
  • Top 10-things to do if you are looking to build a Mindset Coaching Business
  • How to Maximize & Leverage Social Media for your “GET YOUR MIND RIGHT” Mindset Coaching Business
  • 3 Do-NOT’s in Marketing your GET YOUR MIND RIGHT Mindset Coaching Business
  • 1 MUST-DO for your GET YOUR MIND RIGHT Mindset Coaching Business
  • Final Exam

Earn your title: Certified Mindset Coach for Athletes