Free 3-Module Course from Mark Fisher, Business for Unicorns.
Most gym owners didn't get into this business to become marketers. But the gyms with packed classes, loyal members, and waitlists didn't get there by accident. They got there because someone figured out how to consistently bring new people in the door.
That's exactly what this free course is about.
Mark Fisher built one of the highest-grossing gyms in the country before co-founding Business for Unicorns, where he now helps gym owners get more leads and grow without burning out.
01 Mark Fisher
Fishing Nets vs. Fishing Poles
This session explains how to get found online in 2026, build referral systems that don't rely on luck, and understand the two types of lead generation every gym needs. Fishing nets capture the prospects who are already looking for a gym. Fishing poles go out and find prospects who aren't looking yet.
02 Mark Fisher
Proactive Lead Generation Strategies
This session explains Tier 1 vs Tier 2 strategies. It is a breakdown of Meta ads, local business partnerships, and referral offers including how to build the right "bait" (low-barrier, no-barrier, and premium offers) for your gym and your market.
03 Mark Fisher
Navigating the Sales Process
The final module discusses what to do once the leads are in. Why follow-up is the whole game, how to run a sales process that doesn't feel icky, and how to build a reactivation system so cold leads and former clients don't disappear for good.
Every strategy in this course runs on the same thing: proof that your gym changes people. Here's how each module connects to the content you put out, and how to keep that content coming without becoming a full-time marketer.
Module 1: Fishing Nets vs. Fishing Poles
People looking for a gym pick the one that shows up consistently. Referrals come easier when your members have something worth sharing.
Where member stories fit Member stories give you a steady stream of posts that keep your gym visible and give members something to pass along.
Module 2: Proactive Lead Generation Strategies
Meta ads, local partnerships, and referral offers all ask someone to trust you before they ever walk in the door.
Where member stories fit A real result from a real member is the proof that makes your offer believable.
Module 3: Navigating the Sales Process
Follow-up is the whole game. Reactivating cold leads and former clients means reaching out again without it feeling like a pitch.
Where member stories fit A fresh member story is a natural reason to check in that doesn't feel icky.
Three strategies, one common thread: real stories from real members.
StoryBuildr is a free tool from TeamBuildr built for gym and facility owners. It helps you turn the wins happening inside your gym into social content ideas, so you always have something worth posting.
Free. Built by TeamBuildr for gym owners.
Member story
Dana, 52, deadlifted her bodyweight eight months after her first class.
Post idea
Carousel: Dana's first week vs. today, plus the three habits that got her there.
Illustrative example
