Log In Book demo Start free trial
Book Demo Start Free Trial
Log In Book demo Start free trial
Free 5-Module Course

Every coach can build a program. Not every coach can build a player.

You spend hours building programs. You dial in the sets, the reps, the progressions. And then an athlete checks out, resists, or quits — and the program had nothing to do with it.

A free 5-module course covering the frameworks, psychology, and real-world application behind what it actually takes to develop an athlete — not just train one.

Get Free Access →
Tex Course Landing Page v2
Course Curriculum

What You'll Learn

1

The Distinction

Why programming is necessary but never sufficient — and what the original definition of coach demands from you every single day.

2

The Loop

Why athletes resist, what failure actually opens up, and how trust compounds over time when you stop reacting and start coaching.

3

Groups, Teams and Shared Leadership

The difference between a roster and a team — and the leadership moves that close that gap.

4

The DMSR Framework in Practice

Define, Model, Shape, Reinforce — applied to the person inside your program, not just the performance.

5

The SEL Layer

The five competencies that make everything else land — and where serious coaches go from here.

Who It's For

This Course Is For You If

  • You've had athletes who were physically ready but mentally checked out
  • You've built strong programs that didn't produce the results you expected
  • You know there's more to coaching than what you learned in a certification
  • You're ready to close the gap between what you know and how you lead
Tex McQuilkin presenting
Your Instructor

Coach Tex McQuilkin

Tex McQuilkin brings over 15 years of transformative experience as the Founder and Leadership Strategist of Captains & Coaches. His unique methodology bridges the gap between physical excellence and leadership mastery, empowering athletes to become exceptional performers and influential leaders.
‍
From youth athletes to elite collegiate competitors and special operations forces, Tex has guided individuals and teams to breakthrough achievements through his signature blend of disciplined training and empathetic mentorship.

With a Master's of Science in Health Behavior Change and distinguished credentials as a strength and conditioning specialist, Tex combines cutting-edge performance science with battle-tested leadership principles. His innovative approach has revolutionized how athletes develop both their physical capabilities and leadership acumen, establishing Captains & Coaches as a pioneer in comprehensive athletic development.

Get Free Access

No cost. No pitch. Just the frameworks coaches actually need.

Get Free Access →