She Builds A Business

From small-town roots to big impact, see how Caitlyn Stoner uses TeamBuildr OS to run Stone Athletics and help athletes get 1% better every day.

 

For Caitlyn Stoner, building Stone Athletics was never about settling for “good enough.” It was about creating opportunity, both for herself and for the rural community she calls home.

“Just because you're from a small town doesn't mean that you can't dream big… I don't think you should ever settle for just okay.”

As the owner, CEO, and head strength coach of Stone Athletics, Caitlyn wears all the hats. TeamBuildr OS has become the operating system that allows her to do it all, without sacrificing quality, connection, or care.

From Big Dreams to a One-Stop Shop

With a background in exercise science, kinesiology, and experience working with athletes of all ages and abilities, Caitlyn saw a gap in her community, especially for adults returning from injury.

“I grew to love the rebuild athlete part… kids, adults that are coming back from a surgery or injury and getting them back to full strength or health.”

Her vision for Stone Athletics was clear:

“My thing is, I want to be a one-stop shop.”

TeamBuildr OS helps make that possible by centralizing training, communication, and athlete monitoring into one platform.

Programming, Communication, and Recovery—All in One Place

Caitlyn works with a wide range of clients, from early-morning in-person classes to adult athletes training remotely. Many of her adult clients compete in recreational and professional slow-pitch softball leagues, making recovery and volume management essential.

“Recovery… is the most important part, because I’m not with them. I don’t get to see them every day.”

With TeamBuildr OS, Caitlyn can:

  • Monitor training volume remotely
  • Use daily check-ins to track recovery and nutrition
  • Message athletes directly inside the app
  • Adjust programs in real time

“If they want to track their nutrition, they can do that through the daily check-ins. If they want to message me, they can.”

This level of visibility allows Caitlyn to protect her athletes’ long-term health, especially as they balance training with busy adult lives.

Running the Business Before the Doors Open

Stone Athletics starts early. Caitlyn is up before most of her clients, making sure everything is ready to go.

“I get up in the morning, probably 3, 3:30, and I check my app people to make sure that programs are in.”

TeamBuildr OS gives her confidence that every athlete, whether in the gym or remote, has a plan waiting for them. That preparation allows Caitlyn to transition seamlessly into 5 a.m. classes and full training days without scrambling.

Supporting Growth at Every Age and Stage

Kids come to Stone Athletics for speed and strength. Adults come to rebuild confidence and capacity. Caitlyn’s goal is to be the push they need.

“I want me to be that push for them.”

TeamBuildr OS supports this mission by allowing Caitlyn to individualize training while maintaining consistency across her entire client base, something that’s critical for long-term development and retention.

Built on Grit, Backed by Systems

Running a gym while being a wife and a mom isn’t easy, but Caitlyn embraces the grind.

“It’s definitely a grind mindset. You either sink or swim.”

TeamBuildr OS provides the structure that keeps Stone Athletics running smoothly behind the scenes, so Caitlyn can focus on what matters most: helping people believe in themselves.

“I just love to see the growth… you can always be 1% better every day.”

Conclusion: Small Town Roots, Scalable Impact

Stone Athletics was built on big dreams, relentless work ethic, and a desire to serve. TeamBuildr OS gives Caitlyn the tools to deliver high-level coaching, manage remote athletes, and grow her business sustainably, without losing the personal touch that defines her brand.

For Caitlyn Stoner, being “built different” means pairing heart with systems, and TeamBuildr OS makes that possible.

TeamBuildr OS Schedule Demo

Course Details

Created by world-renowned coaches Todd Durkin and Andrew Simpson, this self-paced
certification provides a proven system to coach mindset with clarity, confidence, and impact.

 

Course Details (1)

 

What You'll Learn

 

Module 1: Kickoff to GYMR Certification

By the end of Module 1, you will:

  • Understand the mission of the Get Your Mind Right™ Certification.
  • Discover your “WHY” for coaching mindset. Begin to identify the biggest mental obstacles your athletes face.
  • Embrace the energy, fire, and focus needed to coach the MIND.
  • Get CHARGED UP to make a MASSIVE IMPACT.
Module 2: Unlock the Mindset Advantage

Why mindset is the missing piece in your coaching—and how to master it. You'll Learn:

  • What a mindset coach is—and what it isn’t
  • How this role is different from sport psychology
  • What we do as GYMR Coaches (and what we leave to other professionals)
  • Why mindset coaching is essential to peak performance and sustainable confidence
  • How the brain tricks athletes into self-sabotage—and how YOU can coach them through it
Module 3: The Bedrock of Mindset Coaching

More than mechanics — become the coach who builds mindsets. This module is all about WHO YOU ARE as a coach and how you SHOW UP for your athletes when it matters most. We will arm you with science that:

  • Validates mindset work for athletes
  • Guides age-appropriate coaching strategies
  • Helps you intervene not just reactively, but proactively
Module 4: Sport Science

The Science That Powers the Mind. Build unshakable belief, even when the scoreboard says otherwise.

  • Where real confidence comes from—and how to create it
  • The Confidence Equation every athlete must know
  • Self-talk rewrites: from critical to powerful
  • Journaling and visualization for belief-building
Module 5: Coach the Brain, Change the Game

The psychology behind peak performance and emotional resilience.

  • Brain basics for coaches (prefrontal cortex vs. amygdala explained simply)
  • Emotional regulation 101: how to coach calm under chaos
  • Focus, attention, and what kills it mid-game
  • The 3 internal battles every athlete fights—and how to coach through them
  • Coach check-ins: how to create safe space for mindset growth
  • How to build team-wide culture around mindset
Module 6: Communicate to Connect – Language that Lifts (or Destroys)

What you say as a coach—and what they say to themselves—shapes the outcome.

  • How to use active listening, energy and tone to get the most out of your players
  • Words that build. Words that break. And how to know the difference.
  • And your coaching checklist – how to communicate most effectively with your athletes.
Module 7: The GYMR Coaching System & Playbook

This module is where the rubber meets the road—combining everything learned so far into the GYMR Coaching System & Playbook, a practical blueprint for delivering transformational mindset coaching.

Module 8: The Business of Being a Certified GYMR Mindset Coach
You will learn:
  • Top 10-things to do if you are looking to build a Mindset Coaching Business
  • How to Maximize & Leverage Social Media for your “GET YOUR MIND RIGHT” Mindset Coaching Business
  • 3 Do-NOT’s in Marketing your GET YOUR MIND RIGHT Mindset Coaching Business
  • 1 MUST-DO for your GET YOUR MIND RIGHT Mindset Coaching Business
  • Final Exam

Earn your title: Certified Mindset Coach for Athletes